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95% of consumers purchasing
behaviours are guided by unconscious
buying process *
Brain Impact is a marketing research company that offers innovative services, combining the depth of quality and objectivity of the quantitative.
News
- "The power of the brand as the main lever of decisions" : Ralph Lauren
A test conducted with neuromarketing our 3 Tesla fMRI scanner (Video).- Brain Impact has a pre-test IPI of a campaign of IBSR (Belgian Institute for Road Safety)
- Politics under the microscope of neuromarketing, the test to examine the IBC perceptions unconscious related to 2 Belgian political figures (see the file and press release)
The contribution of the brand "Carla Bruni" product "Sarkozy" - fMRI study by scanning and neuronal mapping (IBC), (interested in this study, contact us!)
The neuromarketing blog http://www.brainimpact.eu/neuroblog/
*Zaltman G. ,p7, into consumers head , 2004.
Video / > More videos
Coke advertising & neuromarketing
2009-08-24
EEG - ERP event related Potential and coke !