Solutions
Our solutions
Implicit Branding Control - Neural mapping - IBC
Tests of conscious and unconscious associations to a brand
Before any communication decode your positioning in the subconscious of your consumers.
What are inside your consumer's brain, conscious and unconscious associations with your brand?
- Positive? Négatives ? ? Unwanted or uncontrolled?
- How do they influence the choices of your consumers?
- Are they in line with your communication goals?
With our IBI solution, test and measure the perceived meaning of your brand, your products, your competitors, your market, your technology and ... Adjust to win the game!
Implicit Perceptive Impact - IPI
For maximizing the impact of your ads and packs (pre/post test)
Crash tests the perceptive power of your advertisements
Test your packaging
- Measure and adjust the power of impact of the identification of your pack, your creative
- Logos, images, just have more impact!
© IPI test out your creations wilthin a crowded media landscape and will underline your products in crowded linear
Implicit Real Audience - IRA
Post-test the real impact of your advertising campaigns
Evaluation, beyond the DAR score, the number of contacts and the actual coverage of your advertising campaigns.
- With our ©IRA tool, determine for each individual tested, if it has been exposed or not to your media campaign and even if they are not aware of having been exposed.
- We measure the actual implicit coverage of your campaign, and the impact of this exposure to the behavior of your consumers.
Improve your strategy and media planning!
Sales & Prospection Neuroboosting - SPN
Training in Neuro-prospecting, for more Impacting Sales and marketing Team
Adapt your Arguments, media communication and sellers to conduct prospecting
The neuromarketing is revolutionizing the art of sales and prospecting, as your target is now the brains of your prospects, go to the exploration and seduction of your target 'eptilian brain!
SPN will let you seduce the reptilian and emotional brain of your consumers, YES you can!
Functional Magnetic Resonance Imaging (fMRI scanner)
Explore live the brain of the consumer 
understand the mechanisms of decisions
- Technology at the cutting edge of neuroscience, functional MRI allows you not only to image the brain, but also to identify brain' areas(fear, pleasure, memory) activated by stimuli such as ads or specific price. .
- In collaboration with Imagilys, a leader in neuroimaging, we can develop protocols, conduct and analysis functional MRI exams to better understand the hidden face of the decisions of your consumers.
