Neuroscience meets AI
to support Product & Ingredients benefits
Deep learning
Multimodal framework
By transforming complex neuroscientific and market data into robust scientific claims, Brain Impact Neuroscience makes product and emotional benefits measurable and provable. From data to evidence, Brain Impact Neuroscience empowers brand to demonstate how their product & Ingredients truly resonate with consumer.
Build your R&D model
Deep dive into fMRI expertise and seamlessly combine neuro data, market reserach and behavioural analysis into one unified analysis
Unlock hidden pattern
Leverage specialized expertise and computanional methods to extract more value from your data assets and accelarate your reserach pipeline
Integrate your data in Neuropredict.AI
Discover non-linear relationships and complex pattern in your data that conventional analytics miss
Bridge neuroscience and business
Identify what is known and what is missing in your data. Integrate multimodal neuroscience signals with market insights to build validated claims that prove emotional product & ingredients benefits.
What you get
Data collection
Neurophysiological data: fMRI, EEG, fNIRS, etc.
Behavioral & Market: chemical structures, preference scales, market insights
Signal processing
Structuring and cleaning the data to prepare it for analysis.
Feature extraction
Identifying key variables and patterns that drive behavior.
Model development
Advanced statistical modeling and deep learning architectures. Multimodal integration in a shared embedding space.
LLM integration
Embedding insights into a Large Language Model (LLM) for natural language interaction.
What is Functional Magnetic Resonance Imaging (fMRI)?
Functional Magnetic Resonance Imaging (fMRI) allows us to measure activity in the entire brain, from cortex to subcortical structures, thereby providing a window into regions critically involved in reward processing, reinforcement learning, action selection, and decision processes.
Effective access to the deep brain can best be gained through the use of functional magnetic resonance imaging.
Different techniques, one goal
In an fMRI contrast analysis, we compare brain activity across conditions (e.g., a perfume compared to an odorless compound). This allows us to identify brain regions whose activity increases or decreases due to the intervention.
rs-fMRI enables assessment of intrinsic functional brain connectivity and how it is affected by interventions with lingering after-effects. This makes it possible to test products outside the MRI room and evaluate their effects later inside the scanner.
Functional connectivity allows us to measure which brain regions interact, the strengths and directions of their interactions, and how these are modulated under experimental conditions.
By combining fMRI studies with established and validated neurotransmitter concentration maps in the human brain, we are able to correlate regional changes in neural activity with known concentrations of dopamine, serotonin, and GABA. This approach provides valuable insights into the neuropharmacological underpinnings of customers’ preferences for particular odors, tastants, or cosmetics, helping to link product formulations with their impact on the brain’s neurochemistry.
Enhance
your experiments
Discover our fMRI-compatible devices, olfactometer and gustometer, supporting the research protocols.
Olfactometer
Computer-controlled 8-Channel Olfactometer
Olfactometer with high precision allowing advanced and precise studies in human smell perception.
Gustometer
Temperature-Controlled 9-Channel Gustometer
The only existing fMRI-compatible, temperature-controlled gustometer for advanced studies in human taste perception.
Millions of data points.
Per product tested. Captured with high precision.
With fMRI we capture millions of measurements per participant with high spatial accuracy and a good level of statistical confidence. The acquired data can be fed into advanced AI algorithms to anticipate product success.
