In an fMRI contrast analysis, we compare brain activity across conditions (e.g., a perfume compared to an odorless compound). This allows us to identify brain regions whose activity increases or decreases due to the intervention.

rs-fMRI enables assessment of intrinsic functional brain connectivity and how it is affected by interventions with lingering after-effects. This makes it possible to test products outside the MRI room and evaluate their effects later inside the scanner.

Functional connectivity allows us to measure which brain regions interact, the strengths and directions of their interactions and how these are modulated under experimental conditions.

By combining fMRI studies with established and validated neurotransmitter concentration maps in the human brain, we are able to correlate regional changes in neural activity with known concentrations of dopamine, serotonin and GABA. This approach provides valuable insights into the neuropharmacological underpinnings of customers’ preferences for particular odors, tastants, or cosmetics, helping to link product formulations with their impact on the brain’s neurochemistry.

EEG captures the brain's split-second reactions to a product, an ad or a sensory experience. Because our sensors can be repositioned, we adapt each setup to the brain areas that matter most for your study. We then compare responses across conditions to measure attention, engagement and emotional response, moment by moment.